Here are the #TNT tips you may have missed during October 2016. Subscribe so you don’t miss any tips!
Live Streaming 101
Live streaming is starting to become an important way to reach more people online.
With platforms such as Facebook Live and Snapchat, live streaming is turning out to be an effective and important tool for social media marketing. Expect boosts in brand awareness and an increase in conversions and engagement when you and your business go live.
You may not be ready to tackle the world of Snapchat, but you can start small with Facebook Live and share a quick video featuring your story, an event, or just something you find interesting. Enjoy the affordability and simplicity live streaming offers, and engage with your followers.
Expanded Text Ads are Here #GoogleAdWords
Have you seen the expanded text ads for Google AdWords?
It’s time to update your campaigns because starting January 31st, 2017 you will no longer be able to create or edit standard text ads within AdWords. The new expanded text format gives you a second headline and more characters to work with. This change was made in part to give a better experience to mobile users.
Google AdWords can be effective in driving business. As you make the transition in your AdWords account to longer ads, use this opportunity to rethink your messaging, especially how it may apply to mobile users. Don’t just add a second headline to your existing campaigns.
Make Your Own Moments
A Twitter Moment is a collection of Tweets that tell a story.
Stitch together multiple tweets into a slideshow-like story and engage with your community around specific topics and events. Use your own content as well as Tweets you’ve curated from others. Twitter recommends to keep your Moments around 10 tweets long, and use a mix of photos, videos, GIFs and vines to keep viewers engaged.
Moments have their own tab, but Twitter is experimenting right now with a new “Explore” tab that will show trending topics, moments, and other content to discover.
The 2016 U.S. Mobile Report
It’s no surprise that mobile web usage has been steadily increasing since 2013. comScore recently released a report which details the demographics, statistics and fast growing app usage across all ages.
This report details out everything from how much time people are spending on their tablets and smart phones to the content category that people spend the most time on in mobile and apps. Learn what your customers are doing with mobile.
What does this mean for you? One more confirmation that you should be thinking mobile. Could your business implement an app? Do you have a social media strategy? Is your website mobile optimized? Don’t be scared by mobile marketing, we can help, give us a call!
