It’s the Tech News Tuesday #TNT roundup. Here’s a summary of useful news we found for you during October.
Social Media Demographics
Knowing who uses which social media channels can help you target your efforts more effectively. Facebook is the most popular channel for all users while image sharing sites are preferred by Millennials and women. Baby Boomer men are dominating Google+. $50,000 to $74,999 is the most common income bracket among social media users. Find out where your customers use social media.
Read more about the Demographics of Social Media Users by Channel.
This research shows that people are actively using social media. Are you using social media to keep your customers and prospects informed about your business and drive people to your website? Buffer is an online scheduling tool that is a great way to quickly get your message out to social media channels such as Facebook, Twitter, LinkedIn, Pinterest and Google+.
Small Business Saturday
Small Business Saturday was developed to help small businesses with their most pressing need—getting more customers. This year, on November 28th, people are encouraged to shop at local businesses in their communities. It’s not just retailers either. Local restaurants, entertainment, and services are also included. What will you do?
Read More about Small Business Saturday.
Shopping local has become more popular. How can you take advantage of this trend this holiday season? Find out by attending our Get Ready for Small Business Saturday seminar tomorrow night (October 14, 2015) at 6:30PM at Collegeville Borough Hall. Small Business Saturday is a single day event, but the strategies you’ll learn in this seminar will help you grow your business throughout the year and build strong customer relationships.
Good Citations Key to Local Search Rank
One of the basics for local search remains consistent, complete citations in directories and search engines. A verified Google listing is the most important of these. You can get verified on Google My Business for free. An optimized website (on-page signals), quality links, and reviews also factor into local search rankings.
Check out the 2015 Local Search Ranking Factors Results.
If you haven’t claimed your listing on Google yet, start there. We are partnering with Indian Valley Chamber of Commerce and Google to help put every business in our area on the map—including yours. Plan to attend “Get your Business on the Map” on October 29th at Franconia Heritage (508 Harleysville Pike , Telford, PA 18969) from 7 – 10 am. Bring your tablet or laptop and get your business listed on the spot.
Shopping from a Pin or Tweet is Easy
See a tweet about a great product? What if you could click the “buy” button and enter your payment information without ever leaving Twitter? Twitter is headed in this direction. This is an extension of a larger trend among social networks to try and turn their services into virtual retail outlets. Pinterest and Facebook also have integrated buy buttons that let you purchase things from within the service.
Read more about it in this fastcompany.com post.
What kind of calls to action are you using to grow your business? We can help you get better digital marketing results. Call today!