Here are the #TNT tips you may have missed during November 2017. Subscribe so you don’t miss any tips!
IT’S MOBILE FIRST THIS HOLIDAY
Mobile searches for “where to buy” grew more than 85% over the past two years. Shoppers are visiting stores with greater intent and want a tailored experience.
Shoppers are using mobile search to prepare before even entering stores and they want a personalized experience. Have you considered a Store Tour video? These videos have experienced 10X growth on YouTube. Store tour videos let people see the layout of your business, products you have, where to find things, and even packaging details. Learn how to appeal to your mobile customers.
FACEBOOK EXPLORE FEED
In six countries, Facebook is testing out a new separate feed where publisher and business content is posted, called the Explore Feed.
The Explore Feed separates personal posts from friends and family and business or publisher posts that are not promoted. This could mean even less reach to potential customers. This is just a test for now, but Facebook has been discussing how they are running out of news feed space for some time.
Video marketing is booming, especially on social media outlets. YouTube creates an opportunity for you to reach potential customers in a way that appeals to them– and increasingly that is through video.
Video is becoming the most popular content today. Did you know over three billion hours of video are viewed on YouTube each month, or that 500 years of YouTube video are watched every day on Facebook? See more of YouTube’s staggering statistics.
PROBLEM, ACTION, RESULT
Brand storytelling is a way of making your business memorable.
To make the greatest impact try adopting the problem, action, result approach to storytelling. This approach works well, but don’t forget to let your brand personality to shine through too!