Here are the #TNT tips you may have missed during November 2016. Subscribe so you don’t miss any tips!
Promote Your Small Business
Celebrate Small Business this holiday season. Small Business Saturday is the Saturday after Thanksgiving.
If you are a small business, you can now go to the American Express Small Business Saturday website and get custom materials for your digital and in-store Small Business Saturday event. Materials include profile photos, cover photos, social media images, email templates, custom posters, and more.
If your business doesn’t participate in Small Business Saturday, don’t forget you can also support other business in the community with #SHOPSMALL.
Pages Gets A Facelift
Facebook changed Pages to remove ads back in August, and they are back at it again making your business page even more accessible to customers.
More than 1 billion people every month visit Facebook Pages, and the newest updates make it easier for them to interact with your organization. Pages can now include actions like start an order, book an appointment, or buy tickets. There are also new ways to communicate through Facebook Messenger.
It’s time to visit your profile. When you look at your page, are you taking advantage of all the opportunities to engage with your fans?
Americans Still Prefer Email
Today you need both, but surprisingly, people prefer to be contacted via email from brands & organizations. Only 8% prefer outreach through social media.
A survey by Adobe shows communication preferences across channels. What’s clear in this infographic is that despite the popularity of social media, email is here to stay in both your professional and personal life.
It’s time to visit your profile. When you look at your page, are you taking advantage of all the opportunities to engage with your fans?
9 Insane Internet Video Statistics
As buyers become more savvy and are able to easily access an enormous amount of information through mobile, they also increasingly prefer video content.
While competition is high in this area of marketing, video is so popular because it draws people in and creates engagement. You can use it to increase the effectiveness of your email marketing, social media, and website.
Your audience is already using video; have you started using it to your advantage? Let us know if you need ideas on how to incorporate this into your marketing plans.
Encourage YouTube Viewers to Take Action
YouTube announced a new way to get more actions on your videos.
End Screens is a new tool that allows you to add call to actions to your videos. They’re easier to do than the annotations you may be used to. You can, for example, add thumbnail overlays to the last few seconds of your video to ask the viewer to subscribe to your channel or take other actions.
YouTube End Screens are easy to create, and they work on both desktop and mobile. Need help jazzing up your YouTube channel? Let us know how we can help!
