It’s the Tech News Tuesday #TNT roundup. Here’s a summary of useful news we found for you during November.
Have You Tried These New Buffer Features?
You may know that I like Buffer as an easy-to-use scheduling tool for all your social media platforms. If you use it, did you know they’ve added a bunch of new features? Use the power scheduler to create a series of posts, share videos and GIFs natively, and find the optimal time to post. You can even create graphics for your posts quickly and easily with Pablo.
Read more about Buffer’s new features.
Consistency in your web presence is one the most important things you can do to drive results. Let us help you plan and implement your editorial calendar!
Add Special Hours to Your Google My Business Listing
Do you have special hours for the holidays? Perhaps you are extending or shortening your hours based on the holiday or a special event you have planned. Google My Business wants to help get the word out. Add “special hours” to your local listings in your Google My Business Account.
Update your listing at www.google.com/mybusiness.
Not listed on Google My Business? With the holidays quickly approaching, people are looking for the product or service you offer. Check your listing status and get registered at gybo.com/business.
The Path to Purchase Is More Mobile than Ever
Key findings from a new consumer survey from xAd show that a majority of smartphone use occurs at home and that increasingly online purchases at home are made on smartphones. When consumers use their mobile devices on the go, 42% expect to make a purchase within an hour! In-store smartphone use has quadrupled, but this actually presents an opportunity for retailers as it drives in-store conversions.
Read highlights from the xAd Mobile Path to Purchase study.
Over 80% of smartphone users say their smartphone never leaves their side. Make sure that you your location information on the web is solid, and that your on-line presence is optimized for mobile. If your web presence isn’t where it needs to be, call us today!
Shop Local and More Money Stays in Your Community
Last year 88 million people spent $14.3 billion at local business on Small Business Saturday. Remind your customers throughout the year that they are strengthening your community and getting a better, more personal experience by doing business locally whether for products, services, dining or entertainment. Don’t forget to support other businesses in your community as well!
We are a local small business too, and would love it if you supported us. We have a great holiday promotion going on right now. If you want to grow your business using online marketing, we can offer you the best rate of the year on Constant Contact email marketing tools. Get 40% off your first three months (expires Dec. 4, 2015).
Get started here.