Here are the #TNT tips you may have missed during May 2019. Subscribe so you don’t miss any tips!
WHO IS CREATIVE COMMONS?
After two years of testing, the nonprofit organization Creative Commons is launching a search engine that provides free to use content.
The Creative Commons Search Engine provides over 300 million images pulled from 19 different collections including sources like the New York Public Library and Flickr. The community plans on extending its index to audio files and textbooks as well.
It is important that you have the proper rights to the images you use. Using your own images is best and there are many sources to purchase high-quality stock images. Just searching on Google, doesn’t mean you can use the images you find, but the Creative Commons search engine makes it easy to find free content that is in the public domain or licensed under the free-to-use Creative Commons license.
NO-CLICK BEHAVIOR
A recent survey finds organic search results are still preferred among search users, but younger searchers are more inclined to look to content in Featured Snippets and the Knowledge Panel without clicking through to sites.
The survey evaluated how users interacted with different parts of Google Search and came up with several findings. One of the findings suggests that younger users are more likely to engage in no-click behavior and rely on information provided by Feature Snippets and the Knowledge Panel.
Different audiences find information in ways specific to them. Are you updating your Google My Business profile regularly?
VOICE SEO
Voice marketing is the new hot topic in the digital marketing world, but a recent study found that few businesses provide the correct information to basic search queries.
Voice SEO requires some of the same strategies you would normally use for SEO. The goal is getting your business to a top ranked position in search by posting relevant content on your website.
SUMMER SPIRIT
Summer is just around the corner and there are so many opportunities to create entertaining marketing content.
Host a 4th of July sale or an exclusive summer-themed event are just a couple of ideas to engage your audience this summer. Read all six tips here.
Summer might be a slow season for your business. Reach out to your current customers (your owned traffic) to remind them how you can help them!
