Here are the #TNT tips you may have missed during March 2019. Subscribe so you don’t miss any tips!
WEBSITES THAT DRIVE BUSINESS
Customers aren’t looking for your product or service, they’re looking for solutions to their problems. Does your website answer the questions your customers have?
How can you improve your website? Your website isn’t just about looks, it’s about usability. Create a clean web design with choices that appeal directly to your target audience. If you try to appeal to everyone, you can end up with an overwhelming site, or appealing to no one. Create strong, calls to action that establish clear benefits. Read more about the changes you can make.
Do you understand who your audience is and what they are looking for? Does your website clearly and concisely convey this message?
CAPTION YOUR IMAGES
Instagram is a visual social media platform. Strong imagery grabs your audience’s attention, but great captions can drive your business.
Most Instagram users prefer less text, so getting your point across in a paragraph or less is an ideal length. Decide what you want to convey and include a call to action in your caption. Use the right voice for your audience, and don’t forget the hashtags!
Instagram use is booming. Creating strong images is only half the battle. Effective captions give you the opportunity to create a call to action and drive business.
GOOGLE+ SHUT DOWN – WHAT’S NEXT?
Google has begun the process of shutting down Google Plus accounts. It’s time to remove those social icons and sharing links.
On April 2nd, Google will shut down Google Plus accounts and affiliated Google Plus pages for most consumers. Google My Business has a new posts option that allows you to promote your business right in search and maps.
Social media is an ever-changing landscape and you have to play by their rules. Remember, your website should be the center of your digital marketing strategy as you own the platform and content.
GOOGLE POST ENGAGEMENT
Promote your business and improve your local search ranking by using Google My Business Posts.
Google My Business offers a variety of posts you can use to promote your business – What’s New, Product, Event, and Offer. You can also create calls to action to turn prospects into customers. Google Posts are getting engagement and conversions!
Engage your prospects right where they find you – in Google search and on maps.