Here are the #TNT tips you may have missed during June 2018. Subscribe so you don’t miss any tips!
PREP, PRODUCTION, & PROMOTION
You don’t have to be Steven Spielberg to get good video results, but there are simple ways you can improve your video to get more attention and save yourself time.
Video gets a lot of engagement with prospective customers. A little planning and attention to production will make yours stand out. Here are 50 tips for better videos.
Video is a powerful marketing tool. Are you using it yet?
KEEP IT SHORT AND SWEET
You may have heard a couple months ago that Google was showing longer snippets in search. Well, they changed their mind!
For example, using the Yoast SEO plugin in WordPress, lets you specify text that will generally appear in the search snippet. This text is called the meta description, and for a few months Google increased the size to about 280 characters. Now these are shorter again, but without a fixed length. The algorithm adjusts to lengths that are the most useful to the searcher at the time. If you increased description length, you don’t necessarily have to shorten them, but going forward you want to again use the 155 character length.
Google snippets can be an effective way to market to prospective customers directly in search. It’s time to take advantage!
PIN YOUR BUSINESS
People use Pinterest for inspiration and planning. It is the third most-used social media platform, providing a visual display of product and lifestyle information. It’s one of the largest referrers of traffic to websites.
61% of users say they’ve discovered new brands and products through promoted pins. If you aren’t familiar with the terminology of pins, boards, repins, and promoted pins – don’t worry! Learn the steps to create and promote your business in this business Pinterest guide.
The best pins are inspirational and actionable. How can you grab your audience through Pinterest?
SOCIAL CLIMATE
For years Facebook has dominated social media, but only about 51% of teens today say they use Facebook.
Facebook numbers have been on the decline recently, this is especially true among teenagers. Teens tend to spend more time on social media channels like Instagram, Snapchat, and YouTube. This is just a reminder that social media is an ever-changing climate and should be used as tools, not the center of your digital marketing strategy.
Don’t build your marketing campaign on rented land. How are you using social media to drive traffic to your website?
