Here are the #TNT tips you may have missed during July 2018. Subscribe so you don’t miss any tips!
MAKE EVERY DAY A HOLIDAY
It’s great to celebrate major holidays like Independence Day on social media, but what about other holidays?
Your social media presence should be just that: Social. This means creating content that is both engaging and fun, in addition to promoting your business. To give your social presence a more personal feel, you can post about holidays like “Get to Know Your Customers Day” on July 19. Check out this calendar resource for more ideas you can use.
Is your audience entertained AND informed by your content? Social media is best when it’s balanced between the two.
USE CALLS TO ACTION
At some point we’ve all been compelled to sign up for something like an email list. What was it about that call to action that was so convincing?
Great call to actions, or CTA’s are broken down into three categories: simple and effective, those with great call to action phrases, and ones that balance multiple buttons on one page.
How do you get your audience to choose your company? Creating an effective call to action is one part of the strategy. Let us help you develop your digital marketing strategy.
PRODUCTS & OFFERS
Google recently added two new post categories to share what is new at your business: Products and Offers.
If you don’t already use them, Google Posts are a great way to highlight your business directly where prospects find you, in Google Search and Maps. Offer posts allow you to provide information about promotions or sales within your business. Product posts give you the opportunity to provide photos or videos about your products.
Just last week Google also just released a new, “Call Now,” call to action button!
Search outperforms social media in conversion. How are you taking advantage?
MARKETING TO GEN Z
If you’ve spent the last few years figuring out how to market to millennials, your focus may need to shift soon. Gen Z consumers are right behind them and there are some things you should know about marketing to this generation.
Research shows that Gen Z consumers have surpassed millennials as the group with the shortest attention spans. So that means they want everything instantly, right? Maybe not. A new study suggests Gen Z consumers are far more traditional and patient than originally thought, especially if it means saving money on shipping costs.
This can be good news for brick and mortar businesses as these consumers are willing to travel to pick up an item to save shipping costs, and most like both online and in-person shopping.
Instagram recently introduced Instagram TV (IGTV) in an effort to capitalize on the growing interest in video.
Instagram video was limited to short videos up to one minute in length, but IGTV videos can be up to one hour long. As soon as you open the IGTV app a video starts playing, similar to traditional television. Now anyone can create their own channel.
How has your social presence evolved? If you haven’t already started promoting your business with social media video, it’s time to start.