Here are the #TNT tips you may have missed during January 2018. Subscribe so you don’t miss any tips!
5 KEY MARKETING TRENDS
What we’ve learned from 2017 marketing trends can help us prepare a plan for a successful 2018. Who doesn’t want to generate more leads with a better ROI?
There were five major marketing trends in 2017 including the popularity of online video and Facebook’s continued dominance despite a decrease in organic reach. So, what does that mean for 2018? Learn about these trends and actionable tips you can use for 2018.
WHAT DO THEY WANT FROM BRANDS?
A recent survey of millennial women found some expected and unexpected results.
81% of those polled said social media is the most effective way for brands to reach them, and 40% of those preferred Instagram. The survey also found volunteering was important to the women and that companies should give back to society. Read more about additional stats Bustle uncovered about marketing to millennials.
FACEBOOK NEWS FEED
Mark Zuckerberg just announced a big change to Facebook’s News Feed to prioritize family and friend posts over public content and ads.
Business page visibility has been going down over time, but this change to the News Feed challenges the digital marketing strategy of publishers and businesses. The content you create for your Facebook page needs to be even more engaging (and ad costs will likely increase).
Did you know 57% of customers still prefer human interaction when making a purchase? There are ways you can improve your prospects’ online experience and convert them to customers through effective communication.
Great communication starts with your prospect finding your business on the devices and platforms they use everyday. 48% of inbound calls to businesses come from mobile search, so having a mobile-friendly website is essential. Make it easy to get in touch with you by using a click-to-call button.
AVOID BEING HACKED
Defense is not only important on the field #FlyEaglesFly!, it’s important online as well. Small business websites are easy targets for hackers. Make sure you’re protected!
Hackers want to use your website and server resources for illegal activities, so even if your website is small you are still a target. Learn more about how hacks happen and what you can do to prevent attacks.