Here are the #TNT tips you may have missed during March 2016. Subscribe so you don’t miss any tips!
5 Ways Customers Connect to Stores with Mobile
Smartphones have changed the way we shop – even for local businesses. Shoppers now reach for their smartphones in every kind of micro-moment, from I-want-to-know to I-want-to-buy.
82% percent of shoppers say they consult their phones about purchases they’re about to make in a store. A 2015 Google Consumer Survey found that 50% of consumers who conduct a local search on their smartphone visit a store within a day. Mobile is changing your shoppers’ behavior.
Having a mobile-optimized website is no longer optional, especially if you’re a local business and want to be found with local search. But it’s also time to take it a step further and provide a valuable, relevant user experience for your customers. Is your website offering a rich experience for mobile shoppers?
Learn more about the 5 ways shoppers are connecting with mobile to be sure you are right there with them.
How American Airlines Won Twitter
With the public, real-time visibility of social media for business, customers are much more likely to share experiences, positive and negative, on platforms like Facebook and Twitter.
Rather than dealing with the phone and holding for customer service, some consumers are now voicing their concerns and problems out loud on social media. Businesses like American Airlines have realized the need to be aware of what customers are saying and requesting on social platforms. Find out why if you’re stuck in a traffic jam and are going to miss your flight, your best option may be to send a tweet and get instant help.
Social media is a very powerful platform to reach, listen, and respond to your customers. Getting your business out there and engaged is a great first step, but staying on top of your customers’ needs and concerns and responding quickly is increasingly important. Are you using social media to better serve your customers?
Facebook’s Guide for Non-Profits
With limited resources, non-profits often struggle with marketing and fundraising.
Facebook has created a guide for nonprofits which walks you through setup, reaching out, engagement and fundraising as a nonprofit on their platform.
When used correctly, Facebook can be one part of your overall non-profit marketing and fundraising strategy. Let us know if we can help!
Google “Send To Your Phone” Is Added to Search Results
Google recently added a one-click option in search for customers to send directions to their phones. Will it appear on your listing?
Google has just made finding a local business easier and faster. Now, when you search for a business online, the local search results include a “Send to your phone” link. This link is more likely to appear for businesses with a verified Google My Business listing.
Get your business verified with Google on the spot* at the Spring-Ford Chamber of Commerce B2B Expo, Wednesday March 30th, 11:00 a.m. – 2:00 p.m! The expo is free and available to all businesses. Register here.
*Bring a utility bill or tax document as proof of address with your business name, and stop by our booth!
Facebook Opens Up “Instant Articles”
What does the upcoming release of Instant Articles mean for small businesses?
Instant Articles allow any publisher to tell great stories that instantly load on Facebook’s platform, even on mobile. This feature opens to businesses of all sizes on April 12th. Since 74% of users abandon content that fails to load within 5 seconds, this solves the impatient user problem.
Instant Articles is an opportunity for you to include more detailed information from your website in the Facebook news feed. Stay tuned for more information on the recently announced WordPress plug-in that will make this easy for you to implement too!