Here are the #TNT tips you may have missed during February 2019. Subscribe so you don’t miss any tips!
CREATING STORIES ADS
Stories on Facebook and Instagram are a huge part of the social media environment today. So, with all the content out there, how do you get people to pay attention to your ads?
The most essential part of your Stories ad is the image itself. Creating specific Stories ads using the correct ad specs with a simple design (no more than three graphics added to your photo) is the most effective way to get your message across.
As Facebook and Instagram prioritize stories, it may be time for you to take advantage! We can help you create engaging content for your audience.
SOCIAL MEDIA IMAGE SIZES
Images are a crucial part of creating great social content, but it can be difficult to keep track of the ideal image dimensions for each social platform.
Profile pictures, social banners, stories images, cover photos, background images. Each social platform has different ways to share your visual content and each one has ideal image size and dimensions. Get the cheat sheet so you don’t have to try to remember them all!
Do your images fit into the suggested dimensions? Creating content you can reuse will help you save time in the future.
SMALL BUSINESS STUDIO
Encourage people to shop small and local with free customized materials for your business.
American Express launched the Shop Small Studio for Small Business Saturday as a way to provide free marketing materials to small businesses. You can now access customized marketing materials all year from the Shop Small Studio.
Show your support for local small business – yours and others in your community by adding Shop Small to your content calendar throughout the year.
SOCIAL MEDIA NO-NO’S
When it comes to posting on your organization’s social media account, there are some obvious no-no’s, but you may not be aware of these mistakes that can hurt your efforts.
In addition to avoiding sensitive topics like politics or religion, too many promotional posts, negative comments about your customers, and off-brand content can hurt your efforts. See the complete list.
Having a content plan and strategy helps you avoid these mistakes and get better results. Also, don’t forget to make your website, not social media, the center of your digital marketing strategy.
