Here are the #TNT tips you may have missed during February 2018. Subscribe so you don’t miss any tips!
COMMON SOCIAL MEDIA MISTAKES
There are a few common mistakes that many companies make on social media. Avoid these mistakes and improve your social media presence.
Common mistakes include limiting your brand presence or setting goals like increasing followers that aren’t tied to business objectives. To improve social media results first focus on identifying your business goals and knowing your target audience.
CHANGES TO CONSTANT CONTACT
Constant Contact email marketing has been making a number of enhancements like split testing, video blocks and easier buttons. The January update also has some changes that may affect your process.
Previously, when you deleted a list, the names on that list remained in your contacts, only the list was removed. Be aware that now if you delete a list, all the contacts within that list are also deleted. Read more for info on this change as well as some enhancements.
FACEBOOK ADVERTISING TRENDS
Facebook still remains a powerhouse for reaching customers, if you are advertising. Make sure your ads are keeping up with 2018 trends.
In 2018, Facebook has a continuing emphasis on video and messaging platforms to reach clients. You’ll also want to be aware of key design trends like minimalist style. Learn more about additional trends and best practices, and how to apply them to your campaigns.
JULY 2018 HTTPS TARGET DATE
If you haven’t migrated your website from HTTP to HTTPS, now is the time.
For several years now, secure websites have ranked better in Google Search, but Google is also going to mark all sites that haven’t switched to HTTPS as, “not secure,” starting July 2018.