Here are the #TNT tips you may have missed during August 2018. Subscribe so you don’t miss any tips!
LEARN THE 5 E’S
Did you know over 80% of B2B leads generated by social media come from LinkedIn? If you want to get results with LinkedIn having a great profile is the place to start. Once you’ve done that, what’s next?
Explore, Expand, Engage, Establish, and Expert are the 5 E’s to make the most out of your LinkedIn marketing strategy. These are five essential steps to creating a successful marketing campaign on LinkedIn. Get all the details here.
LinkedIn and other social media platforms are a great way to generate leads and maintain relationships. How are you developing Know, Like and Trust with your target audience?
INFO AND ADS
In an effort to improve political transparency, Facebook now allows users to view all the ad campaigns run by an organization. That means business pages too!
Each Facebook page now has a tab called, “Info and Ads,” that allows followers to see all the ads run by a page. So, what does this mean for your business? Visitors to your page now have the option to see your current ads, and you can use this feature to research what types of campaigns other organizations may be running.
Facebook advertising can be a good way to get additional traffic and leads. Do your homework though, to get the best results or contact us to see how we can help!
CREDENTIAL STUFFING
More than 90% of e-commerce sites’ login attempts come from hackers in an attempt to use stolen login credentials.
Hackers use automated scripts that use stolen data in a flood of login attempts, called “credential stuffing.” These attacks are successful about 3% of the time, but costs quickly add up for e-commerce businesses to about $6 billion per year.
Make sure you are protecting your website and the visitors to your site. Do you have a website firewall enabled?
THE INSTAGRAM BASICS
The Instagram algorithm prioritizes the best, most relevant information each time a user logs in. So how do small businesses use this to their advantage?
There are three main factors that determine what you see in your Instagram feed: interest, timeliness, and relationship. Also considered are frequency, following, and usage.Use this algorithm to your advantage by creating quality, relevant content. Learn more.
How does your content stack up against your competitors? Great content helps you get more visitors and business.
