Here are the #TNT tips you may have missed during August 2017. Subscribe so you don’t miss any tips!
WHAT’S YOUR CALL TO ACTION?
Learn best practices and what to avoid.
It’s Tech News Tuesday #TNT Yesterday, I told you your story also needs a call to action. What is that and how do you make a good one?
Here is a good article that explains the basics of an effective online call to action and provides some examples. There are many similarities to traditional marketing channels like direct mail.
YOU’RE NUMBER 1!
Or at least you can be.
It’s Tech News Tuesday #TNT. You may know you need to invest in Search Engine Optimization (SEO) to get found online, but what does that mean and how much do you have to spend?
Having a successful SEO strategy begins with having a strong foundation and content designed in a way to create a quality experience for your prospective clients. Read more to learn about the elements of an SEO strategy in 2017.
IS PAYING FOR ADS YOUR ONLY WAY TO REACH CUSTOMERS ON FACEBOOK?
Facebook groups for pages may be an alternative for you.
It’s Tech News Tuesday #TNT. Facebook groups for pages allow an organization to create its own community. Musicians can have fan pages. Maybe you want to provide a VIP experience for certain customers or are a non-profit that wants to have a private group that serves clients. A store can bring together locals interested in the same hobby.
Facebook Groups have been around for a while, but they were always associated with a personal profile. What’s new is creating one for your business page. Groups can be open to anyone, closed (everyone can see the group name but must ask to join and be approved before seeing posts), or secret (members must be invited and only members see the group name). Groups are designed for engagement and members see all notifications for a group right now, unlike a page.
IS VIDEO MARKETING THE WAY OF THE FUTURE?
LinkedIn seems to think so.
It’s Tech News Tuesday #TNT. Global users are now spending 47 minutes per day watching videos online. LinkedIn is getting into the act.
While you’ve had the ability to share YouTube and other videos, LinkedIn is in the process of rolling out a native video sharing capability to its users. Once enabled, you’ll see a video camera link in the mobile app and can record or upload a video to share. Here are 10 ways your company can use video on LinkedIn.
WISH YOU HAD AN ASSISTANT TO ANSWER QUESTIONS ABOUT YOUR BUSINESS?
Chatbots may be in your future.
It’s Tech News Tuesday #TNT. You can think of chatbots as virtual customer service for your business, but how do they work?
Chatbots work by automatically responding to messages for you in response to common questions your company receives. This article describes how some companies are using bots today and gives guidelines as to whether they may make sense for your business in the near future.