Here are the #TNT tips you may have missed during April 2018. Subscribe so you don’t miss any tips!
EMAIL MARKETING STATS
You may be surprised to learn that consumers still like email as the preferred channel for communication from businesses.
Email marketing returns $44 for every $1 spent and produces 174% more conversions than social media. But your audience prefers personalized, mobile-responsive emails. Learn what else works.
KNOW, LIKE, AND TRUST
Starting with an advertising-first digital marketing campaign often leads to high click-through rates with little or nothing to show in return, so what’s the solution?
OPTIMAL IMAGE SIZES
If you use social media as part of your digital marketing, you’ve probably already realized that image sizes aren’t the same for all social media platforms. An image that looks great on one platform may get cut off in a weird place or be blurry on others.
The dimensions of ideal images vary from one social media platform to the next, but who has time to create different versions of the same graphic for all the them? This article explains how to create a single image that works!
VOICE SEARCH OPTIMIZATION
A Gartner research study predicts 75% of US households will have a smart speaker by 2020.
To rank well in voice search your business must have strong content that is divided into logical and easily digested segments. The average voice search answer is 29 words, but comes from an authoritative page with over 2000 words. Learn more about how Google breaks down voice search and ranks search results.