Here are the #TNT tips you may have missed during April 2017. Subscribe so you don’t miss any tips!
FREE ONLINE STORYTELLING LESSONS
Telling your story is one of your most effective marketing strategies, why not learn from the best? Pixar is teaming up with Khan Academy to help you become a better storyteller.
Pixar and Khan Academy have put together lessons to provide an introduction to storytelling as well as help you hone your initial creation of things like setting and character. The lessons include both videos and activities for students to complete, and provides a general basis on which to build.
Take advantage of this great opportunity to learn from the expertise of Pixar to help find your voice and tell your story. Still having writer’s block? Did you know we offer content writing? Give us a call for more information!
U.S. CONSUMERS ON MOBILE 5 HOURS PER DAY
Time spent on mobile devices has increased approximately 20% since 4th Quarter 2015.
Five hours?!?! More than half the time spent on mobile is in social media, messaging, media, and entertainment apps. With the increased time spent in apps, advertising is being affected too. Typical ad dollars spent only on TV commercials have shifted to advertising on apps.
We’ve mentioned it’s a “pay to play” kind of world in social media; you may want to consider advertising your business on mobile to your target market.
TRY ON MAKEUP WITH SEPHORA’S LATEST APP UPDATE
Happy spring! Sephora is joining other companies in recognizing the importance that AR (Augmented Reality) will play in the future of beauty product shopping, and you benefit!
Play with lip colors, eyeshadows, and false lashes with the most recent updates on Sephora’s app. AR helps bring the look to life by allowing the makeup you want to test out to overlay on your face. You’ll also get tutorials that show you where to apply products such as highlighter, on your own face.
Your smart phone is a powerful tool, and AR technology will continue to get better. Your business could benefit, like Sephora, by concentrating on giving your customers a great experience.
VIDEO CONTENT FOR THE CUSTOMER JOURNEY
It’s been said that, “One customer well taken care of could be more valuable than $10,000 worth of advertising.”
Creating engaging content using video is an excellent tool that can increase audience retention and purchase intent by 97%. It’s important to match your content to each stage in your customer’s buying journey. An educational video shows your customer that you have a solution to their problem. Explainer videos, demos, testimonials are best suited for the middle and end of your customer’s journey.
Video gets the most engagement of all marketing content today. In order to get the best results, having a clear, targeted message is key.