Here are the #TNT tips you may have missed during April 2016. Subscribe so you don’t miss any tips!
Page Titles for Better SEO: 15-Point Checklist
In the past, creating a title for your web page or post that would rank with Google meant throwing a bunch of keywords together with some commas. That doesn’t work any longer, but a good title will help with search engine optimization (SEO).
Your page title can change the way your readers think about you. While you want a catchy title, there are also some guidelines you can use for best results in search. For example, the length of your title should be only 55-60 characters. Other guidelines relate to selecting the right keywords, deciding if you should use your company name, and using a call to action.
Strategic text in titles will help your page rank better. Keep in mind that the page title shows in search results when you are creating your pages and posts, and craft it accordingly.
Snapchat 101 for Old Folks
Snapchat is a messaging app used to send photos and videos – called snaps – to friends. Posting options allow for a snap to self destruct a few seconds after a person views it. Brands are also using Snapchat’s Discover feature to tell their stories. A “story” is a 24-hour collection of your photos and videos that you broadcast to the world or just your followers. Read on to learn how snapchat works, since the kids won’t tell you.
Another social media channel? It’s definitely something to watch. If your audience skews younger, it may be time to pick some relevant categories, start ‘snapping,’ and use it as an opportunity to have your content delivered to users interested in what you have to offer.
Google My Business – Local Ranking Factors
Google’s guidelines tell how links, articles, and directories help improve where your local business appears in search results. The recipe to move up in search results is not clear cut as Google does its best to keep the details of the search algorithm confidential. However, they have shed light on how to better rank in the local 3-pack results, how to be included in that pack, and how local ranking is done.
Utilizing Google My Business is the most important thing you can do to get in the local 3-pack. Put in as much data as you possibly can and make sure your business is verified. Posting accurate hours and engaging with customers through reviews and photos will also help people find your business in the local results. We are a Google Trusted Verifier, so let us know if we can help you get verified.
The Beginner’s Guide to Advertising on Facebook
Facebook is the largest social media network with 1.49 billion monthly active users, and it knows a lot about the demographics of those users. Facebook advertising lets you target your ads based on location, demographics, interests, and behavior. Check out this guide which walks you through the process of choosing an objective, creating a campaign, selecting your audience, and measuring your results.
Costs are low on Facebook right now, so it may be a good time for you to experiment beyond boosting your post. Keep in mind your objective and measure the results!