It’s the Tech News Tuesday #TNT roundup. Here’s a summary of useful news we found for you during August.
Mobile shopping’s early adopters: New moms
According to Diapers.com, 50% of their diaper purchases are made on a mobile device. Moms tell the company stories of nursing the baby at 3 a.m., realizing she’s almost out of diapers or some other essential, placing an order, and having the package show up at her door later that day.
Read more about mobile shopping’s early adopters in this mashable.com blog.
Who is your customer? Are you making it easy for them to make purchasing decisions for your product or service? Have you tried interacting with your organization on a mobile device? Now is a good time to take a look at your customer interactions and processes and update them.
LinkedIn Photo #FAILS
Click to see the LinkedIn Photo Fails to Avoid Infographic.
Use a professional-looking photo for your LinkedIn profile. And if you would like more business and not a new job, don’t make your profile a resume. Use searchable keywords and speak directly to your ideal customer.
Is this really the future of shopping?
Amazon’s Dash buttons are proof we’ve reached a new level of laziness. Brands like Kraft Macaroni and Cheese and Tide are just a few of the products you can order or replenish with just the press of a button.
Read more in this mashable.com post.
While a physical button might not make sense for your business, are you considering new ways to make it easier for your customers to do business with you? It’ s a good time to look at how you are doing things and adapt your processes to how customers want to do business today.
Internet cooking shows are big business
Although YouTube wasn’t created with cooking videos in mind, it nonetheless has become a major hub for food content. YouTube’s cooking vertical has approximately 800,000 videos with over 11.5 billion views across approximately 118,000 channels.
Read more about it in this fastcompany.com post.
Consumers are turning to video for everything from home repair tips, to product reviews, to how to grill the perfect steak. Reaching a niche audience has never been easier. Is there a way to make your product or service more valuable with video content? Video content is one of the most popular and powerful content and communications types on the Internet. Let us help you get started with Video Marketing today!