It’s the Tech News Tuesday #TNT roundup. Here’s a summary of useful news we found for you during April.
Learn how to succeed with Facebook
If you have a Facebook business page, you’ve probably noticed that Facebook would like you to create ads and pay to promote your posts. Should you? It depends on your business, but Facebook has put together a new resource that explains your options and how they work. Learn about Facebook pages, how Facebook ads work, measuring results, and how to create ads.
Learn How to Succeed with Facebook
What can you do?
For consumer products and services Facebook advertising may be a good value for your business. Be sure to have a clear call to action for your ad, and measure the results to ensure your advertising dollars are effective.
Google adds resources for business owners
Businesses that are online grow 40% faster than those that aren’t. Google has added a new tool to let you check your online visibility and give a shout out to local businesses in your area.
Are you on the map? Check Your Business
What can you do?
Claiming your listing and filling out your profile with photos, hours, categories and descriptions is one of the best actions you can take to improve your local search visibility. Get Google+ reviews too. Don’t forget to give a shout out to other local businesses that you know and love by going to the tool and creating a post card to share on social media.
Google Search Update for Mobile
One of the biggest changes to Google’s search rankings went into effect on April 21, 2015. Google calls it the “Mobile Friendly Update,” but the tech media are calling it “Mobilegeddon.” If your website doesn’t work well on mobile devices, you can expect a much lower ranking in mobile search results in the coming weeks. Mobile use of the internet is exploding, and we see many sites that have over 30% of their traffic come from mobile devices.
Read about Google’s new search ranking.
What can you do?
Is your website mobile responsive? If not, we have special packages available for mobile website conversions that are fast and easy. Contact us today!
Social Media Image Cheat Sheet
Images are a powerful way to communicate your story. All of the social media platforms let you highlight one or more images for your business. But how do you know which images work best? Use this cheat sheet to find the image sizes and proportions that work best for each social media platform.
What can you do?
A picture is worth a thousand words, so make sure you use images in your social media profiles and directory listings. Even if you are not active on a particular social media platform, claim your profile and add basic business information and photos.