Do you need help getting your company Facebook page started? Figuring out how to organize your page and what information you want your page visitors to see can be a confusing process. Facebook now has new templates to get your business page started or reorganize your current page. Having a complete Facebook page profile is essential for many types of local businesses. Let’s take a look at what templates are and the different types of templates that Facebook offers.
How Does a Template Help Organize My Page?
In choosing a template, you’re picking a default set of buttons and tabs to organize your page. Buttons on a page encourage people to take actions you’ve selected based on what your business is. Most of the Facebook Templates are equipped with the standard buttons: Like, Follow, Share, and Save, but others are more specific depending on what you are promoting on your page. For example, if you are the small business owner of a restaurant you have the option to add a “Call Now,” button. Buttons appear on your business’ Facebook page like this:
Tabs give you a space to feature photos, business details, and more. The option to select your tabs gives you an even greater opportunity to tailor your Facebook page for your viewers based on what your business is. Tabs appear on your Facebook page like this:
You can rearrange the order of your tabs or let Facebook set up default tabs. Once you have your template created you can also add additional tabs at the bottom of your tab list. Facebook allows you to use default or custom tab images. If you decide to use custom tab images they must meet these guidelines:
- You can upload a JPG, GIF, or PNG file.
- The size of the image must be 111 x 74 pixels.
- File size limit 1 MB.
Types of Templates
The standard template is good for all page types. It is equipped buttons and tabs to help showcase what’s important to you. The standard template is what most people who have used Facebook for a while are used to seeing on a business page.
If your business provides some sort of service, like pool maintenance for instance, the services template would be your best selection. The services template helps people find your services and get in touch.
If you are a business owner and want a more general template to start off with, the business template is the best for you. The business template helps you manage your business, including ways to post jobs and special offers.
If you are trying to promote a venue on your Facebook business page the venues template gives you the tabs and buttons essential for showcasing your venue. The venues template allows you to highlight useful info like your venue’s hours, location and upcoming events. The primary button on the Venues Template is: Learn More.
If you represent a non-profit organization the tabs and buttons needed are different from a for-profit business. The non-profit template is designed to highlight your cause and encourage people to fundraise and donate to your non-profit. The only buttons available on a non-profit template are: Like, Follow.
Politicians often have specific political pages geared toward communication with the general public and promoting their political agenda, so the design of this page is different from those previous. The politician template helps politicians reach their supporters and communicate their message. The primary button on the politicians template is: Send Message.
Restaurants and Cafes
The goal of a restaurant or cafe Facebook page is to drive traffic to the business rather than just promoting ideas. The restaurants and cafes template highlights photos and important information about your menu, hours, and location. The primary button on the restaurants and cafes template is: Call Now.
The Video Creator template is the newest one on Facebook and it is designed to showcase content and build an audience on Facebook.
If your goal is to sell a product, the shopping template is the best design for you. The shopping template showcases products and makes it easy for people to shop online through your business’ Facebook page.
Tabs Available By Template
|Standard||Home, Posts, Reviews Videos, Photos, About, Community, Groups|
|Services||Home, Services, Reviews, Shop, Offers, Photos, Videos, Posts, Events, About, Community, Jobs|
|Business||Home, Posts, Reviews, Videos, Photos, Groups, About, Community, Offers, Jobs|
|Venues||Home, Events, Reviews, About, Videos, Photos, Posts, Jobs, Community|
|Non-Profit||Home, About, Events, Photos, Videos, Community, Groups, Reviews, Jobs, Posts|
|Politicians||Home, About, Videos, Posts, Events, Notes, Photos, Community|
|Restaurants and Cafes||Home, Photos, Reviews, Offers, Posts, Videos, Events, About, Community Jobs|
|Shopping||Home, Posts, Reviews, Photos, Shop,Offers, Groups, Community, Videos, Events, About|
|Video Creator||Home, Live Videos, Videos, Photos, Groups, Posts, About, Community|
How Do I Get Started?
If you aren’t familiar with Facebook, it can sometimes be tricky to navigate and find exactly where to change particular settings. Here’s a step-by-step to get to the settings menu where you can make changes to your template:
- Log into your Facebook Business Page
- Click Settings
- Click Edit Page
- Under “Templates” hit edit template
Whether you’re just starting your Facebook business page or need help organizing your Facebook page in a way that appeals to your customers, the new Facebook templates make it simpler than ever to tailor your page. Important questions you should be asking yourself when beginning this process of setting up your Facebook page or making a change in your template are: What is my business or what am I promoting? What information do you want your Facebook viewer to take away? What actions do I want my viewer to take? Are there other groups I want my viewer to be aware of? These questions help you determine which template is right for you.