In today’s Tech News Tuesday episode, we’re talking about some new features coming to YouTube and how they might change up your content strategy. YouTube is making it easier for you to organize your content and engage your audience.
YouTube Seasons
One of the biggest changes? YouTube is introducing ‘seasons’ for videos, which is similar to how Netflix organizes its content. You can now group your videos into different seasons and episodes, which makes it easier for your audience to navigate and binge-watch on TV.
Creators can now group their videos into different seasons and episodes.
With more people watching YouTube on their televisions these days, this change really caters to that experience. In fact, YouTube said that revenue from TV-based viewers is up 30% year over year, so this move is all about making the platform more user-friendly for TV viewers.
What’s also cool about this update is that it creates a more streamlined viewing experience, almost like a mini-series. This means that channels with episodic content, like tutorials or ongoing series, can present their videos in a format that looks more like a TV show. So, if you’ve ever felt like your content gets lost in the shuffle, this new format could really help you stand out.
Hype Up Your Favorite Videos
YouTube is also introducing a new “Hype” feature that lets viewers promote videos by giving them a “hype” click. It’s a way for smaller channels to get a boost without having to rely solely on the recommendation algorithm or search results. It’s like a thumbs-up on steroids! Right now, this feature is limited to channels with fewer than 500,000 subscribers, and users can give up to three hypes a week.
YouTube Hypes are like a thumbs-up on steroids.
That’s a great way for smaller channels to get discovered! And, it’s not just about giving your favorite videos a little nudge. In the future, YouTube plans to let fans purchase additional “hypes,” opening up a new revenue stream for channels and the platform. So, for those passionate fans out there, it’s a new way to support your favorite channels.
Brainstorm with AI
YouTube is also adding AI tools to help creators brainstorm ideas right in YouTube Studio. This feature was tested earlier this year, and now it’s being rolled out to all creators. You can enter a prompt to get video ideas or even suggestions for titles and descriptions.
Get AI support with video ideas, titles, and descriptions.
And soon, YouTube will let you generate AI-assisted thumbnails and reply to comments more quickly using AI. This will really streamline the creative process for busy creators.
AI-generated thumbnails could save so much time, especially if you’re someone who struggles with creating engaging visuals. And we all know that thumbnails play a huge role in whether or not someone clicks on your video. With these new tools, you can experiment more and see what works best without spending a ton of time.
These updates are all about making YouTube a more powerful tool for you. Whether it’s organizing your content into seasons, hyping your favorite videos, or using AI to brainstorm ideas and reply to comments, these changes are designed to help you grow your channel and connect with your audience more easily.
Do you prefer to listen in? Here’s our podcast:
Links in this episode: YouTube is adding ‘seasons’ to make your favorite channel more like Netflix
YouTube unveils ‘Hype,’ a new way for fans to help smaller creators grow their reach
YouTube Studio now lets creators brainstorm video ideas with the help of AI