In today’s Tech News Tuesday episode, we’re getting ready for a very special day that’s just around the corner. Yes, Thanksgiving is one of our favorite holidays, but it’s also Small Business Saturday this week. We want to remind you to shop local and what small businesses can do to get more local support not just on this day, but all year round.
Support Small Businesses Year Round
Small businesses are the backbone of our communities. They bring uniqueness, character, and economic benefits to our neighborhoods. Small Business Saturday is all about celebrating and supporting these local treasures. It’s a day when consumers are encouraged to shop at small, independent businesses rather than the big box stores.
When you shop at a small business, you aren’t just buying a product or service, you’re investing in your community.
But it’s not just about one day. Small businesses need support year-round. When you shop at a small business, you’re not just buying a product or service; you’re investing in your community. Constant Contact did a new survey and found that 84% of consumers want to buy from small businesses this holiday season, and 87% are more likely to return at other times of the year after visiting and buying from a small business during the holidays.
How to Get Ready for Small Business Saturday
So, for Small Business Saturday, it’s important for you to get ready. Businesses should promote their participation in this event, offer special deals, and create a welcoming atmosphere for customers. Google also just added a new attribute that can be added to your Google Business Profile that identifies you as a small business. Your Google Business Profile is how you appear in Google Search and on Maps.
Businesses should promote their participation in this event, offer special deals, and create a welcoming atmosphere for customers.
And as a consumer, it’s your chance to be intentional about where you spend your money. Plan to shop locally on Small Business Saturday and consider making it a family tradition.
So Shop Local this Saturday and throughout the year, and if you’re a local business, what are doing to build ongoing relationships with your community?
Do you prefer to listen in? Tune in to our podcast here:
Links in this episode: Small Business Saturday