When many people think of Pinterest, they picture recipes, wedding ideas, or craft projects. But Pinterest has evolved, and for some businesses it may be exactly where your next customers are searching.
A recent survey shows that over 50% of Pinterest users actually start their product or service research right on Pinterest, not Google.
Pinterest Is a Discovery Platform
People use Pinterest to plan home projects, research service providers, find inspiration, and search for solutions. It’s not just a social network. It works much more like a search engine.
And unlike many social platforms where content disappears quickly, Pinterest content has a much longer shelf life. A Pin you create today can keep driving traffic for months or even years.
Should Your Business Be on Pinterest?
You don’t need to be everywhere. But you do need to be where your customers are. Pinterest may be a great fit if your audience includes:
- Planners and researchers
- Women
- Gen Z
- Customers searching for ideas or inspiration before they buy
Repurpose Your Existing Content
The good news? You likely already have content that can easily become Pins:
- Blog posts
- Videos
- Product photos
- Customer success stories
Pinterest can help drive traffic back to your website without creating brand-new content from scratch.
Action Steps You Can Take Right Now
- Evaluate if Pinterest fits your audience and business.
- If so, create a Pinterest business account.
- Repurpose your existing content into helpful, searchable Pins.
The Bottom Line
You don’t need to do everything. You need to do the right things. And sometimes, showing up on the platform your audience is already using makes all the difference.
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Links in this episode: Pinterest is emerging as a go-to search engine
Survey: 36% of consumers start searching on Pinterest, not Google
