Seeing and reading is believing, so in today’s episode we’re talking about creating videos for Facebook and Instagram that will “hook” people and tell a great story. Many people watch without sound, so using text overlays in your videos can optimize your engagement.
Links in this episode: How to Script Videos for Social Media in 5 Steps
Transcript
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you.
In today’s Tech News Tuesday episode we’re talking about creating videos for Facebook and Instagram. You want your videos to hook people and tell a great story and since many people watch without sound, using text overlays can optimize your video for engagement.
Bob: That’s right Donna, seeing and reading is believing. The first tip is to make sure that you grab people’s attention at the start of your video. People on average only watch the first 10-15 seconds of your video, so that means you need to put your best content right at the beginning. This is your hook and it’s important.
Donna: If you don’t have eye-catching footage, start with a headline hook—an enticing headline that teases exactly what viewers are going to get from the video so they’ll want to stick around. After your hook, place the most shareable piece of information in your video. Whether it’s a story about an event or a tip or trick, this is a case where you don’t want to save the best for last.
Bob: All your slides and videos need to have text on screen, and keep in mind that these are short videos, a minute or less, so you won’t have a lot of content to expand on here, you gotta get right to the point.
Donna: And that’s why you really want to create and edit a script that will help you plan out your video before you start.
Bob: Don’t forget that the end of your video is where you share your call to action. What do you want them to do? Comment, share, learn more, visit your website are some examples.
Donna: Short videos with text captions can be a great way to tell a story about your business. The key is the script, and the writing should be more conversational, similar to how you’d chat with a friend.
Bob: That’s it for today’s episode. You can find a link to the Social Media Examiner article and an example of how a video looks when it’s done effectively, and a transcript of today’s podcast, at DelosInc.com/186.
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