It’s the Tech News Tuesday #TNT roundup. Here’s a summary of useful news we found for you during September.
Instagram Increases Picture Options
Instagram has always differentiated itself by showing all photos in a square format. For many users, this has meant spending extra time cropping their photos before posting in order to fit the resolution. This changed last week as Instagram now allows full-size landscape and portrait photos in addition to the square format.
Read more about it on a post by TheVerge.com post.
Did you know that more than half of 18-29 year olds use Instagram? Now that there are easier options for posting pictures, is it time for you to give Instagram a try for your business? Three quick tips for using Instagram for marketing: make sure to use hashtags (#), interact with other users, and start off by posting just a few times a week.
Google Revamps Logo for Mobile
Google is changing its logo and identity, reflecting a digital world centered on mobile devices. The changes are meant to make it easier to identify the search giant across all its products even on the smallest of screens.
Read more about it in this Bloomberg.com post.
Does your branding hold up in the digital world? If your website is not yet mobile responsive, give us a call!
Schedule Native Video Posts with Buffer
You may already know that we consider Buffer a great tool. It saves you time and helps you be more consistent by scheduling your social media posts. Now Buffer also lets you upload and share videos across all your social media networks (Facebook, Twitter, LinkedIn, Pinterest, and Google+). When Buffer posts to Facebook, your video looks as if it were uploaded natively and plays automatically. This is great news for small businesses because videos are currently the strongest performer in the Facebook News Feed.
Read more about Buffer for Video.
Are you telling your story through video? Video is one of the most popular and powerful content types on the Internet. There are many kinds of videos you can create: how-to, behind-the-scenes, customer testimonials, or product information videos. Video marketing is affordable and we can help you get started.
Showrooming: What Can You Do?
“Showrooming” is the term used to describe the practice of browsing in store for a product, but buying from an online competitor at a lower price. But new research has some good news for local merchants.
Read more about “Showrooming” in this Inc.com post by Dan Leberman, Vice-President of Paypal’s North American Online Small & Medium Business unit.
Make sure your local customers find you online when doing their research. The holiday shopping season is quickly approaching. Now it’s time to come up with a balanced plan to finish the year strong. There’s still time to attend our workshop tomorrow on how to do an online campaign for the holidays!
Facebook Tools to Help Non-Profits
Now it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute. Non-profits can now add a “Donate Now” button to their Facebook page. There are a couple of options and some best practices for making it work.
Learn more about it in this hubspot.com blog.
If you are a non-profit and use Facebook to keep in touch with your community, add the Donate Now button to your organization’s page for free. If you are also running Facebook ads, consider adding a Donate Now button to your link ads.