Don’t forget to create and use categories on your blog. This helps your readers find related information and keeps them on your site longer.
While you’re editing your post on the right-hand side of the screen you’ll see the Categories box. Click on a category to assign the post that category. You can also add a new category from the Categories box as well.
Your readers will see the category on the post page and can click to view a list of all posts within that category.
Try to use a consistent category organization that’s aligned to your products and services and what your customers may be searching. Don’t go overboard though, if you’d like more granular control of how your posts are marked use tags in addition to categories to refine your organization.