Putting It All Together
We’re nearing the end of our action tasks for a successful new year. Today let’s to put it all together so you can organize your digital strategy. There are three main themes we’ve discussed.
- Alignment of your audience, message and product or service
- Ownership and responsibility for your online presence
- Plans and processes for your content
Watch the video (3 minutes) then complete the Action Task below.
Action Task
Take a look at the action tasks we have identified so far. For these areas, do you know who you are trying to reach? Do you have a process for managing and getting your marketing done?
Alignment
- Do you really know your ideal client?
- Does your message resonate with them and solve their problems?
- Is your product and service set up to deliver on this result?
- What are your goals?
Ownership and responsibility
- Who has access?
- Is the information complete and up to date?
- Look at your domain, website, email list, analytics and social media platforms
Plan and Processes for Content
- Are you telling your story?
- Are you building relationships?
- Do you have content themes?
- Do you have a calendar?
- Have you identified responsibilities?
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