So far we have been discussing ways to grow your online presence without using paid advertising. But what if you want to get there faster? Paid advertising can be a stellar investment or a huge waste of resources. How do you decide?
Watch the video (3 minutes) then complete the Action Task below.
- How do you generate sales?
- How many leads does it normally take to convert to a customer?
- How much a customer is worth to you?
- If you are running digital ads, are they working? Have you given them time and tweaked them?
- Is this the year to test paid campaigns?
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