Is your website ready for mobile? A few interesting stats to think about: Mobile data company Flurry reported nearly seven million Christmas Day phone activations worldwide on the two main mobile platforms, more than triple the usual daily activation average. Activations were evenly split between Android and iOS. Shipments of smartphones and tablets exceeded the ...
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Blog
Manage Your Online Presence
You have created your website, signed up for a Facebook business page, LinkedIn, Twitter and maybe even created a YouTube channel. Are you done? No, you are really just beginning. You must treat managing your online presence as a process, not a once and done item to check off on the to do list. It ...
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Leverage Social Media
Social media can provide a great opportunity to connect with your customers, find new business and share your expertise. Are you getting the most benefit out of social media? Many people don’t know where to start, some make the mistake of not integrating their social presence with their web site, and others add too much ...
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Small Business Saturday Goes Social
November 26th is the 2nd annual Small Business Saturday, a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. Have you reminded your customers to shop small this holiday season on your web site, social media and email campaigns? On Facebook you can find signage for your store ...
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Usability Matters
Are customers who want to buy leaving your website without ordering? If it is too difficult or too much trouble to complete a transaction they certainly will. Take a look at this humorous video from Google Analytics showing what online checkout would be like in real life. I always tell clients that you must make ...
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Getting Started with Social Media
I have been recommending Constant Contact as a great source for email marketing for several years now. In addition to lots of nice templates and a great learning center, they really make it easy for you to manage and keep up-to-date your email mailing list. Since an astounding 85% of all email that is sent ...
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Effective Web Design
Is your website delivering what you need? We often get called in on projects to fix problems with an existing website. There are varied reasons a web site may not be effective, but many are due to not clearly defining the goals and audience of the site. Some sites may have a clear focus, but ...
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Train Customers and Employees
Product information, compliance training, new procedures, and new computer applications are some of the areas we have developed training programs for our customers. We take a just-in-time approach to training often using simulations to put people in situations they will experience on the job. We then ask them to complete the task at hand. If ...
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Enhancements to Google Local Search Coming?
Google has acquired Zagat Survey LLC, the review and ratings service known for its burgundy-colored restaurant guides. Google will get features aimed at local businesses and advertisers. With the wide adoption of smartphones with location-enabled services for internet searching, local search becomes increasingly important. This is a good time for local businesses to revisit online search ...
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Who are your Facebook fans?
This article and infographic from FastCompany has a good explanation of what happens when someone likes your website page, your Facebook business page, or connects with you through a Facebook app or Facebook connect. It also has a good explanation of what items appear in a fan’s news feed when they are on Facebook. “Top ...
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